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2 edition of influence of price discounts on comsumers" quality perceptions in local casual wear chain stores found in the catalog.

influence of price discounts on comsumers" quality perceptions in local casual wear chain stores

Mei Ling Ng

influence of price discounts on comsumers" quality perceptions in local casual wear chain stores

by Mei Ling Ng

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  • 17 Currently reading

Published .
Written in English


Edition Notes

Thesis (M.B.A.) - University of Surrey, 1996.

StatementMei Ling Ng.
ContributionsUniversity of Surrey. Surrey European Management School.
ID Numbers
Open LibraryOL16427625M

Price, Appearance, And Reputation Can Influence A Consumer's Perceptions Of Quality. True False Question: Price, Appearance, And Reputation Can Influence A Consumer's Perceptions Of Quality. How Does Brand Affect Consumer Price Perceptions. Alex Cochran Brand A definition. Definitions from Bradmore and Kotler give a benchmark of what constitutes a brand. Brand - a name, sign, symbol or design, or some combination of these, used to identify a product and to differentiate it from competitors' products. (Bradmore ).

Price thresholds – the analysis will identify certain price points where there is a major psychological shift in perceptions; for example, it might be found that at $, there is a major jump in resistance, suggesting that if a price is set in this ballpark, it should be under this threshold (e.g., $). So, it means that the price is quite more expen Abstract— This paper learns and contributes about the factor that affect consumer to buy a product by looking several factors that can influence them such as product, price, place, and promotion. The objective of the research is to measure the effect of four Ps marketing mix of Toimoi store.

EBSCOhost serves thousands of libraries with premium essays, articles and other content including Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Get access to over 12 million other articles! influencing consumers’ attitude towards e-commerce purchases through online shopping with a broader range of population and high representative sampling method. INTRODUCTION Definition of online shopping Online shopping is defined as the process a customer takes to purchase a service or product over the internet. In.


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Influence of price discounts on comsumers" quality perceptions in local casual wear chain stores by Mei Ling Ng Download PDF EPUB FB2

Extending the price–quality–value model (Monroe and Krishnan in The perception of merchandise and store quality –, ) and means-end model (Zeithaml in J Mark –22, ), we developed a conceptual model to investigate the mediating role of price discount affect (feeling aroused by price discounts) in the relationship between price discounts and consumers’ perceptions Cited by: 3.

model that defines and relates price, perceived quality, and perceived value. Propositions about the con-cepts and their relationships are presented, then supported with evidence from the literature.

Discussion centers on directions for research and implications for managing price, quality, and value. THOUGH consumer perceptions of price, quality. Perceptions of price positively influence perceptions of quality for a product, and inversely influence perceptions of value.

However it’s important that prices are set at the right level; too high and it’s a rip off but too low it becomes cheap. Pricing information was varied using the final Selling-Price and the Type of offer made. See Table for the Selling-Price factor were determined in a pretest by asking participants to indicate the average price for a pair of headphones that were of low, average and high quality.

Selling prices of $, $, and $ were by: This study draws on the brand luxury framework that Vigneron and Johnson () propose for exploring the influence of price display on non-personal-oriented perceptions of luxury brands (i.e., perceived quality, perceived uniqueness, and perceived conspicuousness).

Based on an online experiment conducted with a sample of high-income Cited by: Since its customers are less sensitive to product quality and breadth, the discounter can offer a narrower assortment, which allows it to present a lower-price and lower-end image in stores.

CiteSeerX - Document Details (Isaac Councill, Lee Giles, Pradeep Teregowda): This paper develops and tests a conceptual model of the effects ofstore name, brand names and price discounts on consumers ' evaluations (store image, brand quality perceptions, internal reference prices, and value perceptions) and purchase intentions.

The moderating effects of consumer knowledge and prior ownership. many buyers interpret low prices as signals of high-quality products.

price offers no clue of a product's quality to prospective purchasers. price is an important indicator of product quality to consumers.

the relationship between price and quality holds true only in declining economies. Used 7 price-related constructs, 5 consistent with a perception of price in its "negative role" and 2 consistent with a perception of price in its "positive role," as independent variables to.

Customer perceived quality. Quality is a central element in business strategy and academic research. Firms compete on quality, customers search for quality, and markets are transformed by quality (Golder et al., ).In the marketing literature, some researchers distinguish between objective and subjective quality (e.g., Mitra and Golder, ) whereas others, such as Zeithaml (), Cited by: 1.

In this paper, we set to investigate consumers’ perceptions on perceived price, perceived quality, confidence, social influence, and brand image towards international supermarket private brand. This research sought to delve into the consumer perception of quality of a product.

This study is generally embarked to determine the age income and educational level of consumers, if it has or no effect on their perception on product quality specifically and their decision to buy the product.

It also to find out what influence the consumer in determining the quality of the product as well as. Customer Perception of Quality What is Perceived Quality.

Perceived quality can be defined as the customer's perception of the overall quality or superiority of a product or service with respect to its intended purpose, relative to alternatives. Perceived quality is, first, a perception by Size: KB. Perceived Quality: How Consumers View Stores and Merchandise (The Advances in retailing series) [Jacoby, Jacob, Olson, Jerry] on *FREE* shipping on qualifying offers.

Perceived Quality: How Consumers View Stores and Merchandise (The Advances in retailing series)Author: Jacob Jacoby. Influence of Service Guarantee on Consumer Behavior in organized retail stores.

Sharma, Kiran; Varghese, Mathew // Romanian Journal of Marketing;, Issue 1, p10 A service guarantee is a promise by a company to compensate the customer in some way if.

Objective Quality Perceptions refers to the actual quality of a product that can be assessed through industry specification or expert ratings.

EXa cell phone provider may advertise that its service has been proven to have the fewest dropped calls. // Before understanding the concept of consumer perceptions, it is essential for us to recognize the factors that greatly influence the perception of consumer, like price, quality etc.

So, here I am focusing on the concept of price, as pricing is the core factor that determines the survival for numerous companies and also every human being is. Perceptions of Price Deals consumers by changing the weight of price and quality information about considered brands or by changing consumers’ consideration sets.

Easier comparison across stores increases price sensitivity for identical items sold at multiple stores. But when goods differ on dimensions in addition to price, easy compar. branded ready wear because of quality and status symbol. Ritu Narang () in a study entitled “A Study on Branded Men’s wear”, was taken up in the city of Lucknow with an intention to explore the purchase behavior of the buyers of branded men’s wear.

The objectives of this. advertising American Marketing Association analysis appliance assessment Association for Consumer attributes Axiology benefits brand name Brand X buyers characteristics Chiu choice cognitive concept consequences Consumer Behavior Consumer Reports Consumer Research consumer's defects program determined differential Economic evaluation example.

and customer perceptions of actual service performance. The difference between perceptions and expectations results in the service quality gap (Q = P-E), also known as GAP 5 (Parasuraman et al., ; ).

A wide gap would represent poor service quality and shows that the service provider needs to improve on the service offered to its Size: KB.Chapter 14 - Developing and Pricing Goods and Services The legal protection offered to an established brand name prevents that name from being used as a generic name for a product.

True False The use of price discounts and coupons may erode the commitment of consumers to brand names. True False The best strategy for brand name manufacturers to respond to the challenge of generic.

The Concept of Perceived Quality 14 PQ3: Extrinsic cues serve as generalized quality indicators across brands, products, and categories. Extrinsic attributes (e.g. price, brand name) are not product-specific and can serve as general indicators of quality across all types of products.

Price, brand name, and level of advertising are three.